Archive for April, 2009

There have been a select few getting the inside skinny on the launch of Social Follow. I figured I would give a more general update on what we have been working on. Here are some of the things we have been doing in order to have an effective launch and scaling (for expansion) of Social Follow for the future:

1. Reducing Code: After you sign up for the account with Social Follow, you will then create your button. After you enter the links for your social sites, you press Create button and you get a box with the code you need to copy and paste to your website. We have reduced this to only a few lines of code which will make the button load faster and perform better on your website.

2. Improving User Flow: After looking at the flow of the interface, we have made some changes to make the interface more intuitive and overall easier for people to use.

3. Analytics: We were going to wait to release the analytics functionality of the Social Follow button, but looks like we should be able to release it on our initial launch. This required us to do additional coding to make the button track things such as how many impressions your Social Follow button gets, how many people are using your social follow button for any given period of time and lots more.

We will give more specific updates to the different parts of Social Follow as they are finalized.

Thanks for following!

Rafferty Pendery
Social Follow