And so it has begun. Another year in the world of the wide web we call the Internet and while you may be cheating on your personal resolutions, it’s time to set your goals for social marketing in the New Year. Certainly indulging in that one high calorie drink or irresistible chunk of chocolate and breaking your own vows to change is an event that you can usually counter with an extra trip to the gym, but when your social media marketing plan falls short of your 2012 social marketing resolutions, you may have missed an opportunity to connect that can’t be corrected.
We talked in a previous post about the value of content in your social media marketing campaign and moving into the New Year the value of content has only grown more. With search engine indexing changes the power of author authority and the credibility, share-ability and readability of the content you send out into the cyber world relates directly to your online success or failure. For this reason, this year, you should add one more step to your social media marketing resolution for 2012 and resolve to plan out your Social Media Content for the whole year.
Now don’t go into a tizzy. This isn’t to say that you should plan out every word you intend to share right here and now. We all know that world events, personal challenges and the unstop-ability of the ever changing world around us will always lead to spontaneously insightful content generation, but it is for those moments that are without spectacular elements that you should be prepared in advance to conquer.
In actuality there are other reasons to plan out your social media content distributions in advance. Besides providing for consistent posting, planning your content ahead also helps you maintain a cohesive tone and even keeps you in line with your social marketing message. In effect, planning your content in advance helps to keep your campaign on track. There is also the appeal of knowing that you’ll have a variety of engaging content planned out for the year.
Now the content that you supply in your social media marketing should also have some variety and setting out your schedule will help to set the tone for this approach. Making plans for when to include 3rd party articles and links, when you will create a poll or trivia post, when you plan to add visuals like photos and videos and finally when you intend to share your own blogs, articles and company news will help to create the variety most of us seek in our social. Another tip for keeping your posts and feeds fresh is to plan to repost items from previous months or years. Not every post has to be news from today, especially when the things you post aren’t even relevant to your business, industry or neighborhood.
So planning ahead can save you from having a dull social existence this year and even next. By planning out your social content and always choosing and writing content that is worth sharing you can meet all the goals of your social media marketing resolution and give your business the momentum to achieve social success this year.
No point in sharing your content when no one knows where to find you. Make it part of your New Year plan to add the free Follow Me button from Social Follow so every visitor can find you on the social network that they hang out on.
