There are those who are people persons and those who are, well, just not people persons. The interesting thing about the evolution of social networking is that even people who aren’t into being social, in the traditional sense of the word, are finding themselves quite the party animals in the online social networking world. The same is true for businesses. Those who were once perhaps shy about their brands are now broadcasting not just their business, but their personality and associations as well. Then the question must be asked, in social media marketing, when is it better to be the party animal and when is it best to stick with being a simple social butterfly?
When it comes to deciding on your social identity, a lot of questions come to mind. What social circles are you going to run with? Are you just going to hang with anyone or will you be selective of your peeps? When is it okay to block an un-cool follower and how often will you be hitting the social scene? All good questions and all should be addressed when coming up with your social media marketing plan.
For the party animals and even the social butterflies, all the invitations to go social can be a bit too attractive. Let’s Connect is like the drug of the socialistas, but you shouldn’t join every network that you are invited to and even though you may not want to, there are some social networks that just aren’t good for business and you should decline the invitation. Not every party is a blast, so you need to evaluate your would-be audience and the potential of each social networking situation.
To research a social networking site before adding it to your social media marketing plan you need to do some checking. Find out whom else is at this party and if they are people who you want to connect with and who would be interested in your brand. Be sure that your presence and involvement would be a benefit to your business and your followers’ lives. Most social networks have a particular demographic that they cater too, some broader than others, and this information should be taken into consideration as well. Additionally, just like you wouldn’t go to a party that was serving the wrong kind of food and drinks, you shouldn’t hop into a social circle that is promoting products or services that you wouldn’t promote on your own website.
Being a party animal also takes a lot of time and energy. Before you start jumping on every invitation for every social network, make sure you have the stamina to keep your involvement welcome. Social spam is not an option when it comes to building your social status online, so you have to show that you are invested in your social interactions and not spread yourself too thin across too many lines of social networking. On the same lines, you have to be ready to change your social attire and conversation for each network you visit. You wouldn’t wear your tennis shorts to a meeting with investors, meaning you need to mind your audience on particular network and practice the proper etiquette of the truly sophisticated social butterfly.
As always, we encourage you to let yourself be found on the networks you are already a part of by adding the free social media marketing button from SocialFollow to your website. This snazzy FollowMe button lets your online visitors find you on a mutually convenient platform without the need for RSVPs.
